already mentioned, the coming years are perceived with total positivism and the hope of recovering the volume of sales that have been lost with the Coronavirus. The factors that the industry will take into account for this growth will be the macroeconomic framework, the recovery of tourism and confidence in online channels . Together they expect to achieve a growth of between 12 and 20%. Although hope is also accompanied by realism, as they assure that this growth will take several years to show itself, specifically between the end of 2022 and the beginning of 2023.
In data it can be said that online sales of the luxury market in 2020 have amounted to 49,000 million euros compared to 33,000 million that were registered in the previous year . A figure that is understood with the greatest increase in online shopping in all sectors due to the impossibility and later the fear of leaving our homes. In this way, the luxury sector sees in e-commerce an opportunity to improve the data of its industry , but also a challenge for all those brands that currently operate offline and will have to adapt this shopping experience to new trends digital.
This change will be fully reflected by 2030, a decade for luxury brands to adapt their mechanisms to the digital world . This is confirmed by the china mobile phone number sample study presented by Brain & Company, where it is also stated that the luxury industry will evolve to the market of cultural and creative excellence. COVID-19 has forced luxury brands to be brave and innovative so that the drastic changes we are facing do not take them by surprise.
As a final conclusion, the consulting firm ensures that the challenge of change will be different depending on the sector. In fact, his bet on those who will have it easier is for the automotive market, art, alcoholic beverages and China Phone Number Database luxury jets and yachts . There are still a few years to discover if this perception is fulfilled or not, although you can learn more about this market through information on the democratization of luxury brands .