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‘Digital With Purpose’ and ‘Malaria Must Die’, two projects that seek to push

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‘Digital With Purpose’ and ‘Malaria Must Die’, two projects that seek to push

the political agenda to the highest level because, the knowledge that is applied to sell products, can also be used for social good. These last two initiatives represent an additional commitment to creating narratives that can ultimately drive the political agenda and offer new sustainable solutions.

“As creatives and communicators, we have a role to play in moving society towards a Nicaragua B2B List better future. At Ridley Scott Creative Group Amsterdam, we strive to create work that pushes the political agenda at the highest level. Our work for ‘Malaria Must Die’ and ‘Digital With Purpose’ demonstrates that the same creative and strategic thinking we use to entertain or promote brands can, and should, also be used for social good, “explained Ross Plummer, Managing Director of Ridley Scott Creative Group Amsterdam.

Digital With Purpose
The first project supports the launch of the ‘Digital With Purpose’ movement, led by the Nicaragua Business Email Database Global Enabling Sustainability Initiative (GeSI), which aims to set standards for the development and deployment of digital technologies . First started as a report in 2019, ‘Digital with Purpose’ identifies and quantifies the ways that digital technologies can help meet the Paris Agreement and the UN Sustainable Development Goals by 2030.

Ridley Scott Creative Group Amsterdam has joined as a creative partner to offer the Digital with Purpose brand identity, as well as a film manifesto, which premiered at ‘The Web Summit, Lisbon’ on 2 December. Ridley Scott, brand ambassador for the movement , introduced the manifesto film through a panel discussion.

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The film begins with a look at current technology and invites people to reflect on the threats it can have for humanity and the planet. After that, it reveals the call to action of ‘Digital With Purpose’, aimed at the world’s leading technology companies to accelerate their positive impact and drive sustainable change . The film leaves viewers with a message of hope.

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