The CMO position , whose relevance has had to deal with not a few setbacks in recent times, has withstood the onslaught of the COVID-19 crisis surprisingly well. According to a recent study by the consultancy Clear , more than half of marketing managers say their influence has spread wings in recent months. And only 5% of CMOs admit to having seen their influence diminished at the corporate level.
Even so, marketing managers Luxembourg Phone Number List would do well not to rest on their laurels , especially when in their day they have to deal with the tension (increasingly marked) between the long-term objectives that they insist on hoisting and the short- termism that they other colleagues within the same company demand.
The short-termism imposed by other departments is causing CMOs to necessarily relegate the fight for talent to a second , absolutely crucial in nature, on the other hand, in the shift from marketing to data and technology.
In any case, and leaving aside the corrosive short-termism that poisons not infrequently the strategies of marketing managers, the truth is that 89% boast of Luxembourg Phone Number Database having some control and influence in the definition of the business objectives of the company to which it provides its services. And not a few CMOs, in fact, work hand in hand with CEOs when setting business objectives (where data-driven marketing is of absolutely paramount importance today).
Less than 20% of senior marketers aspire to fill any CMO position
Direct access from CMOs to CEOs ensures that their goals are in some way aligned with those of the organization as a whole and quells the flames of eventual premature burnout syndrome . In any case, when it comes to talking with the C-Suite, communication directors must display absolutely excellent communication skills. There is no use swearing and perjuring that the brand is stronger than ever when the numbers say otherwise. CMOs must use the same language as the C-Suite to assert their influence there.