We have defined the coronavirus these months as an accelerator of certain trends, but it is true that in some cases it is not just an accelerator but a turning point.Of all the trends, I hope that local support is here to stay, it seems to me to be a very supportive initiative that has been welcomed.
On the other hand, we are faced with a more rational and conscious consumer, both from an individual and a collective point of view. And finally, under the brazil phone number broad umbrella of digital, we find trends such as ecommerce, where the data indicates not only the growth in recent months but also the intention of people to continue using this channel in the future. This is especially significant in categories such as mass consumption, traditionally associated with a purchase at a physical point of sale.
The use of digital has a dual use, as a medium, but also as a channel, the latter gaining more and more relevance in strategies. Pepsi wants to reinvent Christmas in this campaign because “traditional is cliché” MAX has just launched its spot on the occasion of the uncertain Christmas that we will experience in this 2020 marked by the coronavirus pandemic. The brand’s message is clear: ‘Refresh your Christmas’, that is, it reinvents the Christmas holidays, leaving aside the more traditional rituals.
“Peaceful nights are Brazil Phone Number Database a thing of the past,” says Pepsi MAX on its social media. And, according to the brand, “the traditional is a cliché” and you have to get rid of it. To launch this message in the UK they have enlisted the collaboration of two rappers TrueMendous and Kamakaze, who refresh, remix and revitalize Christmas in their own way in the announcement for this holiday of 2020 of Pepsi MAX.
«2020 has been a challenging year with the coronavirus pandemic . The Christmas season will be celebrated differently, so the company hopes that its fans will reinvent and redefine Christmas in their own way, “said Natalie Redford, Pepsi UK Marketing Director, as reported by DesignTaxi.