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Dove sneaks into castings to end beauty stereotypes

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Dove sneaks into castings to end beauty stereotypes

The controversy with the perpetuation of beauty stereotypes in advertising continues to this day. The lack of inclusion of more real bodies has led  to create the ” It’s on Us” project , with which the company has infiltrated international casting calls with more earthly models so that more women feel represented.

To encourage other types of bodies, Dove has promised that if a brand chooses one of its models, it will pay to cover the cost of image rights . The company has worked with  and different independent casting agencies to  Azerbaijan Mobile Phone Numbers develop this challenge with models from various collectives and funds that were hired to participate. 

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“This project really underscores how difficult it is to promote real beauty in advertising,” says Tomás Ostiglia , Executive Creative Director at LOLA MullenLowe in Madrid. “Hopefully this campaign will encourage many more to do something about this problem,” he highlights. 

Dove’s Commitment to “Real Beauty”

«For more than 60 years she has been working to represent real beauty, working to break Usa B2B List  stereotypes. We know from research that the fact that women do not feel represented can be a factor that prevents them from reaching their full potential, “said Sophie van Ettinger , global vice president of the firm.  

By giving brands and companies the tools to display a more diverse representation of beauty, we are helping to change the way women are represented, which has been shown to have a positive impact on their confidence women in their appearance, ”he continues. 

The truth is that this is not the first time that Dove has carried out an initiative of this caliber, since in 2019 it partnered with Getty Images to create ” #ShowUs.” This collection of over 10,000 images offers a more inclusive view of beauty for all media and advertisers to use.

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