Their communication work with their “Ready when you are” campaign, added to the incorporation of their strict sanitary protocols during the pandemic recognized by the WTTC, have been the keys to this recognition.
It is followed by Australia (7.5) and Portugal (7.37), which take second and third place in the tourism promotion category. Spain, however, has been left out of the podium , with a score of 7 out of 10.
The lack of action of the Brazil B2B Contact List Spanish government worries after losing 43,000 million of income and returning to 1990 levels. Spain, which in 2019 was the second most visited country in the world with 83 million foreign tourists, until September has only received 16.83 million visitors.
The Country Brand Awards are guided by a strict selection process and a weighted voting system in which countries are valued in three criteria or categories included in an independent study on how a Country Brand is built. How do you build a Country Brand? The construction of a Brazil Business Email Database Country Brand is based on three axes . The first axis is the ability to generate an economic brand that includes attracting investment, promoting exports and attracting talent.
The second axis is the construction of the tourism brand , conditioned by the ability to attract tourists and generate economic movement. In recent times, intangible Country Brand concepts have been added to these axes, such as the influence factor of emblematic companies and brands, their inhabitants, their culture and the influence of political and legal considerations.