The cover of Annahar’s “Bloodline Edition” , which bears the signature of the Impact BBDO agency , is the lynchpin of a movement dubbed “End the Bleed” that urges people to pay tribute to those who fight for justice in Lebanon.
” Lebanon is a country that bleeds . Even Valentine’s Day is stained with blood, as the assassination of Prime Minister Rafic Hariri took place precisely on that day. This does not prevent us, however, from expressing our love for our country even in the most difficult moments, ”explains Annahar.
If you do not see the embedded video correctly, click here
The ink used to print the cover of the newspaper in “Bloodline Edition” is diluted with blood samples from Lebanese citizens themselves . “It is a tribute to all the blood shed in our fight for justice and an opportunity to ask ourselves if we still love this country despite the current crisis,” emphasizes the newspaper.
It is not the first time that Annahar and Impact BBDO have joined forces in an advertising campaign . In 2019 they won a Grand Prix at Cannes Lions with “Black Edition”, where the newspaper expressed its frustration with Lebanese politicians by refusing to print any news and releasing a completely blank number.
Sevilla independent agency, has achieved the award of these accounts thanks to the work done over the past 6 months to Effimed , medical division of Efficold .
Parnaso was the agency responsible for the creation and implementation of the advertising and communication campaign for Effimed’s market launch , building the strategy and developing all the creativity, planning, negotiation and purchase of both online and offline media.
Thanks to the effectiveness of the results, the leading company in the design and manufacture of professional solutions for the biomedical sector and the pharmaceutical industry, has once again placed its trust in Parnaso. This time, fully assigning your account to be your integrated supplier Chile Phone Number List in branding, marketing, communication, multimedia, advertising and digital.. Being this last area, vital in all 2021; Since a corporate website, a video and an online store will be created, under a strategy that will focus on promoting e-commerce and achieving an outstanding organic SEO positioning. Likewise, it will bet on different SEM campaigns throughout the year and the dynamization of the different social media channels of the brand through the generation of its own content and a powerful investment in social ad campaigns.
Parnaso has also reached a comprehensive agreement with Efficold , a world leader in the design Chile Phone Number Database and manufacture of customized products in the commercial refrigeration sector for the main food, beverage, horeca channel, department stores and supermarkets.
The independent agency will manage the day to day of the Efficold brand both nationally and internationally . Providing strategic, consulting, production, planning, negotiation, media buying services, as well as developing all creativity in the areas of branding, digital, communication, marketing and advertising.