The wine brand has wanted to celebrate its official collaboration with the Spanish Soccer Team and the RFEF until 2024 with the launch of the “ Alma de la Roja” campaign . The agency in charge of creating it has been MUT , which has chosen the claim “ Sangre de Toro, Alma de La Roja” to conceptualize the passion for wine and football.
Precisely, « Too Much Passion» is the name that has received the main spot of this Malaysia Phone Number List initiative. The creative piece shows that the place does not matter because it is always a good time to show that we are inveterate football fans.
Thus, the audiovisual work reflects different scenarios , such as a man who in the middle of his working day watches a game, a couple who puts a National Team shirt on their dog, a girl who does not hesitate to dress for the Usa B2B List night. occasion under the suit or a group of friends enjoying their favorite sport and drink in a bar.
The spot has the soundtrack of the song “Too Much Passion”, by the well-known singer-songwriter and composer El Kanka . MUT’s goal at all times is to convey that feeling of euphoria and enthusiasm for what both firms do.
“When something fills your soul, there is never too much passion” is the main motto of this advertising campaign, whose cornerstone is the advertisement, but which will also feature different digital formats, as well as impact on the brand’s social networks, stadiums and activations during La Roja matches. In addition, in parallel, it will be broadcast both in national and international media.