Email marketing goes in waves. Every now and then, we read reports and blogs posts telling us that Burkina Faso Email List dead and building a solid list is a waste of time.
I have to wholeheartedly disagree. It doesn’t matter what niche or business you’re in, your prospect and client database is one of your most valuable assets. In the online world, that database is your list.
After talking to clients over the years, there’s lots of confusion over what’s the best way to build a list, store a list and market to a list. So, I thought I’d put a quick post together describing the email list software available that are actually pretty good!
Email List Software
A good email list software provider or an email marketing list provider is the company that stores and allows you to maintain your list. They provide you with all the double opt-in protection, autoresponders and the ability to do broadcast messages.
In short, the list service is your one location for email marketing.
Now, some services are dedicated to email lists only. Others tie in services like CRM software, merchant gateways and shopping carts.
I have three favorite email list software platforms that I have my clients set up on:
Constant Contact is my first recommendation for people looking to do monthly email newsletters/information bulletins for their clients. This might be something as simple as event announcements or sales and promotions.
For instance, I’ve done a lot of work with a sewing shop in the last few years. Things like bringing them online, helping them through social marketing and list building, etc. i pointed them to Constant Contact because it’s dead simple to use and they really just needed to send out monthly bulletins. They weren’t doing any hard-core marketing through it.
Aweber is my favorite out of the email list services because it’s cheap, allows autoresponders, and has great deliverability rates.
Besides doing all the normal broadcast type stuff, Aweber lets you set up a sequential series of emails that go out at a predetermined time. For instance, the MarketingHackz Social Media Quick Start Guide is an autoresponder. Starting the day you sign up, and for the next 9 days, you get a new social marketing lesson in your inbox. Then, as we add to them, you get them all in succession!