reports in Google Sheets Since the arrival of Covid19, many companies have been forced to digitize and investment in digital marketing has mobile no search australia increased considerably . Agencies have more and more campaigns to manage on numerous platforms (Tiktok was the last to launch its ad platform), so the work of capturing all the data in a report, efficiently and attractively, takes more and more time and dedication.
Fortunately, we have free online tools like Google Sheets, which allow you to create and edit reports in collaboration with others, to facilitate teamwork. Little by little, Google Sheets has become a perfect tool for marketers when it comes to reporting. The following tips are perfect for saving time and efficiency with PPC / SEM reports.
– Collect data automatically. There are several tools that help collect data from our campaigns in one place, but integrate with Google Sheets and have an indefinite free plan, only one: Dataslayer.ai . This plugin allows you to integrate external data within your Google sheets without the need to be copying and pasting.
It has several connectors that allow you to import data from the most important sources ( Facebook, Google Ads, Google Analytics, Google Search Australia Phone Number Database Console, DV360, Microsoft Advertising, Criteo and DCM ) and allows you to update the data in real time and even schedule it to be updated. every hour or day , for example, to always have the latest data available.
– Create a heatmap with conditional formatting . It’s a great way to highlight relevant information points so they’re quickly and easily visible . A heatmap can draw attention to the highest values in the report (highlighted in one color) and display the lowest values in another color. All intermediate values could be in a different color.