of the attendees”, del Moral (Tu Fábrica de Eventos) In recent years, events have become a space for debate, a window into trends in each sector and an opportunity to network and connect consumers and brands.
However, the pandemic has completely altered the way of understanding cell phone number lists usa events , as has happened with major events and festivals in the advertising industry, such as Cannes Lions, the IFA, Dmexco and even FOA , which, given the circumstances , this year they have chosen to adapt to a new format: the hybrid.
To discover first-hand how the events sector has changed due to COVID-19 and the trends that are taking hold around them, at MarketingDirecto.com we spoke with Raúl del Moral, CEO of Tu Fábrica de Eventos.
How has the USA Phone Number Database events sector changed in recent months? Totally, the sector is different, different, some actors have lost prominence, others have disappeared and new actors have emerged and others have gained prominence. Everything has changed . It is very important to read well and understand how the sector is and will remain in order to work in it and assume some of the roles that have been available.
The objectives of the events remain the same, only the way of doing them has changed How important would you say the events are today? How can a company benefit from holding a corporate event?
The events continue to have the same importance as before and continue to meet the objectives of before, only the way of doing them has changed. This adaptation is essential.
What formats are consumers demanding the most today ? The most popular formats are still replicating a physical event in a virtual event. And I think that it is not about doing the same in another format, if not about taking advantage to do more profitable things, with more return and in which the assistant has less the feeling of wasting time, as it had been happening in most of the face-to-face events … What are the most popular trends in the events sector?