when they closed budgets at the beginning of the fiscal year. Although some sales managers in Spain admit that they are not fully prepared, the truth Trinidad and Tobago B2B Contact List is that 70% feel that their organizations are capable of improving employee skills, while 76% add this improvement to the technological field.
Connected TV will eclipse cable TV and there will be strong programmatic growth in 2021 (IAS), a global leader in digital campaign verification, has just released the results of its Industry Pulse 2021 survey . It highlights the main trends that will prevail in the digital advertising industry next year according to the opinion of more than 200 marketing experts from brands, agencies, media and technology providers.
In total, five key axes are defined for 2021 . Standing out for next year is the role of connected television (CTV), as well as the boom in programmatic.
1º) Connected television will shorten distances to cable TV
The situation of teleworking from homes around the world has caused the viewing Trinidad and Tobago Email Database of streaming content through connected television to have grown exponentially this year. Thus, 88% of those surveyed consider that investment in CTV will increase in 2021. On the other hand, it is noted that smarter data management and contextual advertising targeting strategies will generate more business opportunities . Along with this, 80% of those surveyed indicate that connected television provides quality information on the optimization of campaigns compared to cable television.
2nd) The programmatic will grow and the focus on media quality will intensify
Programmatic advertising will continue to grow and offer unprecedented opportunities in 2021 . However, marketers still consider that it presents some risk and that it needs the implementation of verification to fix it. In this sense, 56% of those surveyed affirm that the programmatic offers some inconvenience with respect to the risk for brands of digital campaigns.