managing to awaken feelings by alluding to the current situation with a message of comfort, calm and confidence in the future, hence its high retention rate.
This has been the most Denmark B2B List remembered campaigns, where cars are the protagonists. According to the report, half of consumers remember car spots seen on television. In turn, 30% have in memory those viewed on the internet, almost the same percentage as those viewed outdoors, such as billboards or bus shelters (28%) and those that appear on YouTube (26%).
On the other hand, the insurance sector advertisements that are broadcast on television generated memories in 38% of consumers and, if it is on the internet, in one in four. Figures are also very high because they have managed to connect emotionally with the public , even resorting to television campaigns in absolute silence for several seconds, making themselves seen at a time when health is their main concern for 50% of Spaniards.
types of ads Other sectors that have left their mark in these months are beauty, which finds a vein in social networks (with 30% of the memory) and YouTube (26%), due to the amount of tutorials and content generated by influencers and celebrities .
Likewise, fashion has also become strong in our memory, preferably also thanks to social Denmark Business Email Database networks (27%), through content similar to that of the beauty sector. Signatures that have been introduced into homes thanks to these digital prescribers , with which Spaniards spend a quarter of the time that we are in networks (3 hours out of a total of 12 per week).