Adidas has just announced the appointment of Vicky Free as the brand’s new Senior Vice President Global Marketing. Free, who will assume his new position on January 4, will take over from Jocelyn Robiot, who left the three-striped brand a few months ago to lead the Berlin startup Betterguards.
In his new position, Free will be responsible for the development and implementation on a global scale of campaigns specifically aimed at the end consumer . And in their hands will largely be the commercial success of the Adidas brand. of directors as head of Global Brands.
Until now, Adidas’ new global head of marketing was chief marketing officer how to usa phone number of the Novant Health network of clinics . And before joining this company Free, which has an MBA from the Kellogg School of Management at Northwestern University, had also been professionally linked to major brands such as Walt Disney, McDonald’s, Time Warner and Viacom.
Free will join Adidas on June 4, 2021 Free will join Adidas at a particularly delicate time for the company , which has not been able to avoid the severe consequences emanating from the coronavirus . During the first nine months of the year, the company’s operating profit collapsed by more than 78% to 526 million euros. And for the fourth and last quarter of the year, Adidas estimates that its sales will contract by 5% as a result of the restrictions in retail.
The tense economic situation within Adidas has pushed the company to cut its investment in marketing. Between January and the end of September 2021, the brand invested 1.8 billion euros in marketing, 16.2% less than during the same period of the previous year. Sharing knowledge,
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