of 1,200,000 households that use its application; which means being able to analyze around 450,000 tickets per month. According to their inquiries, the telephone list usa brands that have benefited the most from the pandemic (both due to increased consumer volume and sales gains) are: Lidl (+ 7%), Mercadona (+ 4%), El Corte Inglés (+ 2%) and Alcampo (+ 1%) . Eroski, meanwhile, is the only chain that has remained exactly the same.
On the other hand, the losing brands are Día (-4%), Carrefour (-2%), Ahorramás (-2%) and Aldi (-1%) . According to Gelt’s experts, “these variations respond to a large extent to the migration of buyers, who during the pandemic have prioritized other chains other than their more frequent one.” The main consumer changes have been the following:
– Daytime consumers migrated, mainly to Mercadona (25%), Lidl (19%) and Carrefour (10%).
– Carrefour consumers chose to buy at Mercadona (68%), Lidl (9%) and Día (4%).
– Ahorramás clients gave ground to Mercadona (27%), Día (15%) and Carrefour (15%).
– Aldi has fallen in favor of Mercadona (27%), Lidl (14%) and Carrefour (12%).
These data show that, despite the fact that Lidl grew more in percentage terms, Mercadona is the great beneficiary in absolute purchases.
Carlos Prieto, CEO and co-founder of Gelt, explains about these results that: “assigning operations or exposing clients to a competitor is always a very delicate aspect. The ‘dance’ of customers and purchases is being much greater at this time and this will lead brands to look for formulas that help them to retain loyalty and, without a doubt, to get USA Phone Number Database to know customers better and better in order to be able to outline that offer of tighter way ”. Voltaren gives the key to eliminate physical and mental pain in his new campaign When we are young we can do great things. From jumping by parachute, to running a marathon if we want to, but with old age all that gets complicated. The new Voltaren campaign is part of this situation, although the brand provides a much more effective solution: its product.