In order for marketing campaigns to be successful, it is necessary that all possible details about the target audience are known before launching them. A task that is much easier when marketing research and data intelligence are combined with information about where potential customers live. That is, by applying techniques, it is possible to predict, with great precision, the interest that a user will have in the marketing campaign. And it is that, with the analysis of a region, city or neighborhood , many parameters can be Chile Phone Number List known that indicate whether a campaign will be successful, or not, in a specific place. The clearest information in this sense is the market situation and the target in that location, being able to know data at the socioeconomic level of the average population such as purchasing power, average age, if there are more women or men, the level of consumption of that location … Very relevant data that are usually the first filter for this type of decision.
But geomarketing not only serves to know details of the residents of an area, it also allows to analyze the opportunities and disadvantages offered by . In this way, the company can know the resources available to Usa B2B List carry out its action, such as, for example, where are the mailboxes available to launch a mailbox campaign or where the advertising marquees are located and if their location is the correct. This aspect can also be useful to analyze the action at the marketing level of the competition in that area , for example, to know if they are carrying out any campaign in the area and how they are doing it. Of course, this segmentation can also be applied to any size required , from entire countries to cities, through neighborhoods, buildings and their surrounding areas, and even within establishments. Current geomarketing tools allow to know the specific data at any level of geolocation and this precision is especially useful when it is necessary to know if it is profitable to add ads in a store, taking into account aspects such as the number of customers that pass through it and the aisles that travel. With all this information, the market segmentation that geomarketing achieves can be managed at different levels and applied to any campaign that is needed: mailings,, street marketing, outdoor advertising … Without a doubt, it is about a very useful technique to better understand the target customer and optimize the investment in the deployment of the marketing campaign, focusing energy on the areas most likely to receive the message better and discarding those that do not meet the desired characteristics of the company. In fact, the specification is such that a company can have too overwhelming a quantity of data in its hands to make a decision. To manage all this geolocation information in a useful and accurate way, companies have GIS , or Geographic Information Systems, at their disposal . Using these software tools, the information can be distributed in layers that allow more specific queries about all the information that has been collected. Furthermore, the GIS can be edited and converted into interactive maps in which, at a single glance, all local data such as sociodemographic variables of the neighborhood, data from the cadastre, transport and communication connections can be observed … The ideal is That this map includes an option to cross this data in all possible ways so that those responsible for the campaign can explore all the options, and decide if that place is a good area, or not, to implement their action.
