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Gonzalo Fernández de Córdoba, new CEO of Shackleton in Madrid

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Gonzalo Fernández de Córdoba, new CEO of Shackleton in Madrid


has announced the appointment of Gonzalo Fernández de Córdoba as CEO of the company in Madrid . Fernández de Córdoba, who has a degree in Commercial Management and Marketing from ESIC, joined the agency more than 10 years ago, occupying the position of Director of Digital Projects. Throughout the decade he has developed different roles  Estonia Phone Number List  within the organization, such as Director of Digital Production, Director of Brand and UX Strategy and Director of Customer Services. During this time he has worked for clients such as Uber, IKEA, Zespri, IE, Solán de Cabras, Insud Pharma, Vodafone, Amstel Radler, Desperados and Servicios Financieros Carrefour, among others.

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Gonzalo began his professional career in 1999 working for NeworldCity Spain , an intelligent B2B business platform, as Head of Operations. Subsequently, and for more than three years, he was Product Manager in Seur’s Business Development and Marketing department , participating in the design and launch of new products, in the  Estonia Phone Number Database  development of the new corporate identity and in the implementation of quality processes and EFQM excellence.

In 2007, he joined the Online Marketing Group as an e-Business consultant, a position in which he was responsible for the development of new business and the comprehensive management of large accounts such as ONO, Tele2, Alsa and DHL, among others. Two years later, he worked as Project Director at Nuatt for clients such as Wolters Kluwer, McGraw-Hill and Madrid City Council.

In addition, since 2011, he has been developing his teaching vocation at ESIC by giving training sessions on User Experience, Landing Pages Optimization and Digital Project Management in the Master in Digital Marketing (MMD) and Master in Digital Business (MDB). From 2012 to 2016 he was a professor at The Atomic Garden (TAG) advertising school.

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“Taking on this new role is a challenge, and doing it surrounded by so much talent is a privilege”
«This is one of those appointments that is late, because Gonzalo has been in the position for a long time. With a self-demand and work capacity that I have rarely seen, he has shown us all, every day, something as seemingly simple as it is scarce, how to do things well ”, says Pablo Alzugaray, president and CEO of the company.

For his part, Gonzalo points out: «After almost 12 years at Shackleton, I can only have words of thanks to all those people who form and, especially, run this wonderful agency. Taking on this new role is a challenge, and doing it surrounded by so much talent is a privilege ”.

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