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Heineken brazil bar outdoor advertising The action lasted only 3 days,

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Heineken brazil bar outdoor advertising The action lasted only 3 days,

but it gave something to talk about among consumers satisfied with the innovative idea. The height of the sign was positioned so that drivers could get up and roll down the windows in order to follow the security measures imposed by the pandemic. In this way, there was no physical contact between the participants. In addition, all those who stopped had the requirement to be over 18 years of age.

The background of the Ireland Business Phone List action was to reinforce the idea that non-alcoholic beer can be drunk at any time of the day and thus avoid possible accidents on the road . This was explained by Vanessa Brandão, director of the Premium brands of the Heineken Group in Brazil.

Ireland Business Phone List

As reported by Adweek, Brandão added: « The outdoor Bar is another novelty in Heineken 0,0’s communication plan, which literally shows one  Ireland Business Phone Database  of its possible consumption occasions «.

For his part, the creative director of Publicis Brasil, Domenico Massareto, commented: « The Outdoor represents a possibility for brands to inspire people with a public message , in this case, a light, humorous and very attractive message that explain the new product in the context of life.

Emotion Index.

And by virtue of this index, developed by Unruly taking as a reference Christmas spots evaluated in six different markets (United States, Australia, United Kingdom, Germany, Sweden and Singapore), it seems that the Christmas advertisement that has best managed to manage emotions this year is Disney’s “From Our Family To Yours.”

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