Generation Z is quite impatient and wants things to happen quite quickly, but at the same time they do not want everything to be in the hands of technology. They seek humane treatment, regardless of the route they use to achieve it. In fact, and as Gravlee points out, the Zs may be talking to a customer service agent while looking for everything that customer service agent is saying online and while tweeting the experience they are having, either to good or bad. Brands therefore have to understand this delicate new order of things.
They hang up earlier and use more swear words On the other hand, companies have to take into account that these consumers establish very different dynamics from other generations in their interaction with brands. Z’s are 30% more likely to swear while talking to a brand representative on the phone, and they are also 60% more likely to hang up if they don’t pick up the phone within 45 seconds. All this data shows that they have much less patience and expect everything to happen much faster.
Not for that reason they give up calling the brands. Members of Generation Z are 2.6 times more likely to call a business from their smartphone.
All these data what is a uk mobile number make it clear that brands should not stay with the cliché and should not simply use what they expect or what they believe is what is happening with the Z to understand and connect with them. Brands must study each generational group well, to find the dynamics that really work with each one of them.
Many are the things that have changed in recent times in the relationship between brands and consumers. The irruption of the internet and its UK Phone Number Database popularization has meant that brands have to operate in a completely different terrain from the one they used in the past and that, in addition, they have to play with new rules and with new elements that are the ones that mark what they owe or they should not do.
But the truth is that things have not changed only for brands, but they have also changed for consumers. They too have to move into a completely different setting and therefore also have to play with new rules and new elements, while having to change their expectations. Their needs have also changed and therefore have changed what they expect brands to do.
And, in the midst of everything that is changing and the new scenarios in which brands have to operate, what generates or does not generate trust between consumers and the elements in which they trust and in which they do not trust is also changing. so much. As they point out in an analysis in eMarketer , consumer trust is evolving in the digital age.
The situation is quite complex, or at least that is what can be concluded from what they point out in the conclusions of their analysis, which means that brands have to be quite careful with what they do and how they do it. It is true that, on the one hand, there are consumers who still trust the written word much more and who trust printed ads much more than they do what they find online, such as reviews, but it is also It is true that there are consumers who are in the exact opposite situation and who trust the internet much more than any written element.