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How much have we spent? In October we once again exceeded the threshold

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How much have we spent? In October we once again exceeded the threshold

of 100 euros per week , which becomes the highest average since the end of the confinement. Furthermore, according to Kantar, those autonomous communities with the hardest or earliest restrictions (such as Catalonia) are the ones with the highest spending figures. Specifically, at the top are Barcelona and its metropolitan area with an expenditure of about 109.8 euros per week, followed by the north of the peninsula (109.5 euros) and the northwest (103.8 euros).

Increase in delivery and takeaway In October, these two types of consumption how to get a chinese phone number experienced a growth of 60% . These data can be interpreted as an opportunity for the sector to revalue consumption occasions at home or even to anticipate premium consumption, which has also increased considerably.

“We have observed that, at home, a smaller socialization becomes a more valuable occasion. In other words, when we have 3 or 4 guests, spending increases China Phone Number Database  by around 30% versus when there are no guests, and this percentage decreases as the number of people increases ”, commented Eduardo Viera, client director at Kantar , Worldpanel division.

E-commerce, the channel that grows the most At this point, there is no doubt that online commerce has been the great beneficiary of this health crisis. According to Kantar, its total growth is already + 0.8% compared to the previous year, and the Christmas campaign promises to be a gold mine for this channel . In fact, this second wave and its restrictions have further rekindled its popularity, generating a “stable” share of 2.8%. In addition, more than 1 million households have joined this trend since the start of the pandemic.

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“In this environment of uncertainty, we need to anticipate consumer behavior based on the different possible scenarios to be agile in decision-making in such a changing market,” said Bernardo Rodilla, director of Retail clients at Kantar, Worldpanel division These are the 3 pillars that will support the future of consumer brands In a pandemic world, changes, also radical ones, are a constant in what refers to the habits of citizens and the evolution of brands .

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