pure emotion, go! rational attributes (technical performance, for example) are gaining prominence. With all this, we are emotional beings,You have to touch the emotions that mobilize and incite to action . The challenge is that even touching the key emotions, we are irrational beings, totally unpredictable. At Starcom , our approach to strategies (our “HX”) is based on a very good understanding of human behavior to reduce the tension between what brands need and what people want.
Companies (and their brands) try to be more and more sustainable, responsible, contribute more to society, how do consumers value these gestures? Do they sell more?
Indeed, people are increasingly rewarding brands that add real value to society, those that have a clear purpose . Of course, it is not worth saying, but uk phone number database brands must make it happen. A good example is Samsung, with its “Technology with Purpose” platform. It is a wonderful case of how a leading and pioneering company in the technology sector (many times perceived as cold) has been able, over the last few years, to create value in different areas based on a clear principle: “Improve the lives of all people, breaking barriers through technology.”
I take advantage of and rescue the question of the short and long term … I hope that we will find many more brave brands capable of betting on this type of project. They have a great weight in the contribution of brand generation, and return in brand and business metrics, in the long term, yes.
There are three UK Phone Number Database fundamental factors that brands must take care of: reinforcing brand equity, offering the best possible experience and harnessing the value of data and technology.