of new technology, together with the strengthening of the industry through alliances and agreements, will mean improvements in transparency in programmatic purchasing next year.
3rd) Brands demand more transparency in social media
While there is no The Bahamas B2B List question about the power of social media, its degree of transparency is not very clear to marketers. This circumstance can significantly affect the forecasts on the advertising budget that brands allocate to them. In this sense, it is relevant that only 17% of those surveyed consider that social networks provide sufficient transparency regarding visibility and risk for the brand in digital campaigns . In addition, 59% state that advertising spending on social networks is likely to adjust in 2021 as they also do not have adequate metrics on the quality of the media.
4th) Contextual advertising will reach mobile phones
58% of those surveyed consider that 5G represents a strong impact of digital advertising Bahamas Business Email Database in the mobile environment in general and in gaming in particular . At the same time, 66% believe that sophisticated tools for analyzing app content will drive innovation. And especially with regard to contextual advertising.
5º) The challenge of the environment without cookies
The disappearance of third-party cookies continues to be a challenge for much of the industry. This is pointed out by 49% of those surveyed. And although last year the industry focused on the legislation, in 2021 it will be done on the effects of these changes in the proper measurement of campaigns.