of Spain, the percentage reaches 15.8% compared to 16.8% the previous year ; in France it is 18.9% (vs. 20.3%); in the United Kingdom 21.9% (vs. 25.4%); in Germany 22.3% (vs. 23%) and in Italy 28.2% (vs. 30.6%).
Although sales in promotion in the last 52 weeks have been in Spain around 16%, below telephone listings australia the average registered in Europe, after the fall suffered during the pandemic (when it reached 11.4%) the market is recovering gradually.
The fresh produce is the category that best is recovering and gann share, reaching 15.7%. However, the top 5 of this type of sales are made up of alcoholic beverages (22.4%), household cleaning (20.4%), health and beauty (18.9%), non-alcoholic beverages (16, 9%), and cellulose products (15%).
“A small discount can seem like a great opportunity for a consumer with less confidence in their prospects”
“Consumer promotion levels reached very low levels in the second quarter of 2020, when staples were being sold, no matter what. Eight months later, the situation has stabilized and even a small discount can seem like a great opportunity for a consumer with less confidence in their prospects, ”explains Anne Haine, Head of Nielsen’s Intelligent Analytics Division in Europe.
In the last 52 weeks, promotional sales in Europe have exceeded 90,000 million euros (1,500 million more than a year ago). “It is likely that in the Australia Phone Number Database near future such as Black Friday and Cyber Monday, consumers, due to economic limitations and confinement, will be willing to take advantage of them either in mass consumption or in non-food products. The reasons range from the drive to save money, to take advantage of lower prices to buy gifts , to their desire to escape the reality of the pandemic and find an alternative to lost experiences away from home, “he adds.