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Huawei leads and Apple crashes: The top of digital technology advertising

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Huawei leads and Apple crashes: The top of digital technology advertising

Ads have always been one of the best weapons of technology companies to reach their potential customers. With more than 88 million impressions from November 2020 to February 2021, the main smartphone and  Pakistan Phone Number List  electronic device brands in Spain have fought an intense battle to win the attention of consumers with their online campaigns.

AcuityAds , official partner for measuring video campaigns on Facebook, Instagram and YouTube, has analyzed for four months the impact of Internet spots from Huawei, Samsung, LG, Oppo, Xiaomi and Apple . The result has been reflected in the study ‘Share of Attention’, which shows that 85% of the impressions correspond to the first two companies mentioned.

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Ranking of the most viewed advertising videos

With the data obtained, AcuityAds has created a top with the most relevant ads of the studied firms, taking into account the total reach, viewing time and interaction. 

The top 3 video ads , out of a total of 54 campaigns analyzed, would be entirely covered by Huawei spots . The winners are the Usa B2B List audiovisual pieces of the Huawei Mate 40 Pro, with 19.6 million impressions; the new smartwatch Huawei Watch GT2 Pro, with 11.7 million; and that of Huawei Freebuds Pro, with 10.9 million.

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Samsung is the only one that stands up to it in this classification, with a fourth place occupied for its spot ‘ I deserve a Galaxy’ , from its Galaxy Tab S7, with 7.7 million impressions.

Until the seventh position we do not find a new advertiser. In this case, it is an Oppo spot , with 3.4 million impressions.

On the other hand, LG is another of the companies that sneaks into the Top 10 most viewed spots , with 3.2 million impressions of its tutorial on the new LG Tone Free. Xiaomi, with 13 ads identified, sneaks its first campaign in position 15, with 1.1 million impressions for one of the actions of the #XiaomiStudios series , dedicated to ‘The Virtuosos’. 

Huawei, number 1 in all categories

Carried out thanks to the True Reach measurement platform, the study establishes three categories of analysis: Share of Views , which records the visibility share of video spots, both organic and paid impressions; Share of Spend , which takes into account the advertising investment share; and Share of Time , which measures the quota in minutes consumed. 

In all of them, Huawei is the clear winner . For example, in terms of impressions, the company from China takes a percentage of 55%, while Samsung is second with 30%. The weight of these advertisers is significant compared to the rest, since LG does not reach 7%, Xiaomi has 4% and Apple only reaches 0.44%.

Regarding advertising investment, 90% is monopolized by Huawei, with 60%, and Samsung, with 30% . The case of LG is remarkable, since its budget represents 3% of the total investment, which means that its scope is very effective. 

Finally,, with its 12 registered campaigns, has reached a 47% share of time consumed, followed by Samsung, which with half the investment has reached 35%. Xiaomi has achieved 7%, LG and Oppo 5% and Apple 0.83%. 

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