a world leader in digital campaign verification, has launched the , the world’s first accredited digital campaign verification training program for marketers .
IAS Academy offers quality training to marketing professionals in the digital advertising and online media sector , through the knowledge Thailand Phone Number List provided by the IAS experts who teach it. The program, which contributes to greater transparency and maximizing investment in media advertisers and agencies, is designed for professionals in the marketing can become experts in verification campaigns and implementation. And it covers in depth topics of interest around verification such as brand suitability), digital fraud, media quality measurement, programmatic, as well as advertising channels and environments; mobile devices, video or connected TV, among others. At the same time, the IAS Academy includes continuous assessments and four levels of accreditation : IAS Verification Foundation ; IAS Product Expert, IAS Verification Specialist and IAS Verification Specialist: Tagging & Technical.
“The IAS Academy provides marketers with access to the best tools and the most detailed Usa B2B List knowledge about verification and enables them to make well-informed decisions about verification of digital campaigns,” says Tony Marlow, CMO of IAS. “In an environment where technology is rapidly evolving, we are proud to offer this program to the industry that helps marketers better control their media investments and achieve optimal results for their campaigns.”
“Now more than ever, technology is evolving at a rapid pace and investment in media is constantly scrutinized as an indicator of performance, so training is essential to maximize campaign success,” says Diana Romero, Digital Standards and Partnerships from Publicis Media. ” IAS has been able to bring together all the fundamental elements of digital advertising and has added the trust factor to the industry by sharing existing best practices in the industry through its IAS Academy Program.”