Albert Soro Expert in Marketing and Business Strategy.
always hand in hand with technological changes. In the last century, humanity was able to witness the birth of the big media. From the implementation of radio in the homes of individuals to the arrival of television. Both disputed for more than 50 years the throne of the half star until the arrival of the Internet.
The Internet has united kingdom phone directory online undoubtedly been the beginning of the end of advertising until now seen as conventional. Although this medium seemed like just one more channel, it has more than proven its effectiveness compared to other media The consumer revolution
The consumer is no longer a mere spectator. There has been a substantial change in the way society communicates and this has broken down the barriers of the dictatorial power of the media. The viewer has become UK Phone Number Database a different entity. In fact, calling an audience a spectator today is unnatural. The society that was once a spectator has evolved to a more dynamic, critical, questioning, informed and dialogue-generating society.
All of this allows brands to adapt individualized speeches in real time, collect information to be able to adapt their products to consumers or simply create loyalty from the public in a different way.
ROI in real time The global budget invested in digital media has increased to the detriment of conventional media. Campaigns in mainstream media can only be measured in a very old school way : the increase in the number of sales. Another drawback is time, to be able to see if a campaign has been a success or a failure, it takes some time. With digital advertising, its effectiveness can be measured in hours, almost instantaneously, a brand can see if a campaign is working or not, and depending on the type of campaign and sub-medium , what return on investment it is providing.