«The secret is not to catch the ball, it is to throw it. If you’re good at throwing, catching comes by itself.At work they don’t tell you that, they measure when you catch the ball, but you have to be good at throwing it, ”he explained. “Now the internet makes it easier to practice, to be with several clients at the same time, but you have to treat people differently. Good taste is knowing what they want before they know it. This is how we can start to lead, “he said of current businesses.
On the other hand, in the marketing universe, being within the culture will be key , according to the professional, as well as knowing who are the people we mean when we say “people like us.” If you can’t be clear about who people like you are, you’re just missing everything. We improve knowing who people like us are ”, he explained.
During his create uk phone number conference and in order to offer an example of the type of change that the industry needs, he has stopped at the Zoom meetings that during these months have skyrocketed, sometimes meaningless. “We have made a very big change from everything we had in real life, and now everything is put into a Zoom meeting.
Doing Zoom meetings just like that is a lack of leadership and creativity. In this sense, he stressed that “we need someone to lead us, to take a different path, someone who understands what is around us and puts everything together in a way that helps people have a better day . ”
Another key element of marketing is realizing what people want. «Once needs such as UK Phone Number Database housing or food are met, in general, people need one of two things: affiliation (knowing who is at our side, side by side) or dominance (knowing who is at the top and who is at the bottom , who is in charge and who is not) ». “As marketers, we need to know what people need right now . Decoding social positions is a key element of empathy.