The ad looks like a promotional and tourism video of Mars, a planet they describe as a new world of freedom and opportunity when leaving Earth behind. The organization recalls that, although at the moment it seems a mere fantasy, the mission to colonize the red planet is gaining momentum and billions of dollars are being invested in it .
The landing of the Rover Vietnam Phone Number List Perseverance seems like good news, but Fridays For Future remembers that it is only to stop billionaires or world leaders .
“We wanted to highlight the sheer nonsense. Government-funded space programs and 1% of the world’s ultra-rich are focused on Mars (NASA’s Perseverance Rover costs $ 2.7 billion) and yet most humans will never have the Vietnam Phone Number Database opportunity to visit or live on Mars . This is not due to a lack of resources, but to the fact that our global systems do not care about us and refuse to take equitable action. Since 99% of the world’s population remains on Earth, it is imperative that we fix the climate change that is destroying our home planet. We better fix climate change now. We simply have no other choice, “they point out from Fridays For Future .
For their part, FRED & FARID Los Angeles says their goal was “to create a film in a retro-futuristic and propaganda genre that was both provocative and shocking to highlight shocking data.”
In April 2020, on the occasion of International Earth Day, FFF and the agency launched another shocking awareness spot in which a house began to burn . In 2019, they launched their first campaign under the title ‘Don’t you believe in global warming? How about local warming? ” .
Addictive Marketing Campaigns That Have Got Results
We live surrounded by videos, images and messages that try to persuade us to buy what they advertise: it is advertising. Normally we do not pay attention, we let life continue as if nothing had happened and we simply ‘slip’, until one arrives that – miracle! – makes us raise our heads from what we are doing. Launching a marketing campaign that attracts attention and attracts public interest is the main objective of brands.
Advertising agencies have been designing campaigns for decades that invite us to dream, reflect or get excited; campaigns that motivate us; campaigns that exceed the product they advertise and that stay in our heads. How many advertisements do you have in your mind without even remembering what they were advertising? There are advertisements that manage to sweep away and, over the years, become part of the collective culture and of our own album of memories.