“The future of health is on your wrist”, the new Apple campaign that shows the benefits of its watches
Apple has launched a new and dreamlike advertising campaign consisting of several spots and focused on its latest range of smartwatches, the Apple Watch Series 6 . In the video pieces, the apple company shows the benefits of these devices and the possibilities they offer users when it comes to sleeping, training and monitoring health and well-being.
“The future of health is on your wrist,” says the claim that functions as an umbrella for the three ads launched by the brand. The spots were directed by Ian Pons Jewell of Reset Content, according to Adweek . Jewell has also directed spots for brands like Nike, Google and Ford.
In the first spot, Apple focuses on the role of its smartwatch in the routine of its users before going Lithuania Phone Number List to sleep each day and during sleep. In this video, with the theme “Pays Imaginaire” by Polo & Pan, the viewer is immersed in the protagonist’s rest.
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In the second ad, he dives again, this time in a pool to accompany a swimmer during her training . All to the rhythm of “Dreams” by Shey Baba and Karma Fields.
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Finally, Apple dedicates one of the spots to its ECG function, which allows an electrocardiogram to be made , a test that records the duration and intensity of the electrical signals that make the heart beat. The music chosen for this ad combines “Tokoliana” by Kokoko! and “When I Wake” by Justin Hurwitz.
The Apple Watch Series 6 range was unveiled at Apple Event 2020 . Since its launch, the company presented this product as a very health-focused device . It has a blood oxygen meter in just 15 seconds, a Memoji dial, continuous strap and different sizes and colors. In addition, it has the “school time” function to activate when children are in class.
“The New Frontiers of Communication”, the docuserie that explores the new ways of connecting and communicating
This morning MARCO presented “The New Frontiers of Communication” , a docuseries created by the communication consultancy that is now available on Amazon Prime Video for users in Spain, the United Kingdom and the United States, as well as on its website . The production showcases the patented vision TFCOM® (Transcending the Frontiers of Communication) and explores the new paradigm of communication.
The docuserie, which shows how the internet and the pandemic have revolutionized the way of informing, transmitting and seducing clients, employees, stakeholders and tourists, has been presented at the MARCO offices in the Spínola Tower. MarketingDirecto.com has traveled there to learn more about this project.