In the special version of the Christmas carol, sent first to its employees and customers, the protagonists of this initiative have been the 6,126 Bankinter employees to whom tribute has been paid . Action with which they seek to thank their work and performance in their activities as they are Indian B2B Phone List the key pieces that have made it possible for the entity to help families and companies. Later, Bankinter launched the Christmas carol on social networks and YouTube together with the Christmas carol video clip. The song already has more than 300,000 views in 48 hours accompanied by positive comments from users. The song has been interpreted by Elena Iturrieta, better known as ELE, who has already participated in other Bankinter announcements such as “Those moments will return” and “Your grain of sand”
On this occasion, the idea was born from the bank’s work with the Sioux meet Cyranos agency, which is also responsible for the aforementioned campaigns. The lyrics have been composed by the advertising creative Leandro Raposo and in it there are multiple references to the effect of what has happened during this fateful and pandemic year. In addition, the conditions under which these dates will be celebrated have been added, to which are added the limitations on mobility and the number of people they can meet . All these events have generated a feeling of discouragement before a different Christmas.
But the brand’s goal is to Indian Business Phone Database fight that sense of hopelessness . For this reason, the Christmas carol has been created so as not to lose the humor on these dates and, as the lyrics say, “we are going to sing the most stubborn Christmas carol in the world, the one that resists another sad night of not celebrating” because we are “lucky to be able to celebrate the power to dream.”