and while the crazy contraption developed by both brands becomes a reality, Burger King and Sixt have set out to eradicate hunger at the wheel through juicy offers delivered to drivers via mobile.
Those who rent a get a uk mobile number vehicle through the Sixt app will receive a discount code to fill their belly at Burger King.
The video that gives an account of the new and fun campaign by Sixt and Burger King bears the signature of the German agency Grabarz & Partner.
“In both product development and marketing, Sixt always has the focus on the customer,” emphasizes Robin Ruschke, Senior Vice President Globa Brand Strategy & Communications at Sixt.
“For Burger King a roaring stomach at the wheel is a real sin,” says Danny Wilming, Head of Brand at Burger King in Germany. “Thanks to our new gadget the streets will be not only safer but also less appetizing,” he adds. These are the 4 profiles of households according to their predisposition to spending after the pandemic The health crisis and the context of economic uncertainty is drawing a new panorama with consumption patterns, trends and changes in routine until now unknown.
The global data analysis company Nielsen has defined 4 types of households according to their predisposition to spending in this scenario; In addition, it has analyzed the relationship between health and new consumption perspectives and other notable trends.
types of home In the first place are the so-called “ impacted ”, who constitute the largest UK Phone Number Database group among Spaniards ( 37% ). These households are characterized by seeing their economic situation affected by the pandemic , which leads them to more exhaustive control of spending.