ures. “The physical store must prepare to receive customers this Christmas season, maximizing security,” says Carlos de Garnica, head of Ágora . ” It is an opportunity for brands, which will be able to optimize their campaigns at the point of sale to take advantage of this current of consumption .”
Marketing Automation, the strategy that companies should always bet on 51% of companies Australia Business Phone List already use marketing automation strategies. The reason? Automation marketing helps companies prioritize and execute their marketing actions in a more agile and efficient way, thus enabling the achievement of their objectives in less time.
In just ten months, COVID-19 has meant a digital acceleration equivalent to five years, which means that companies that have not yet committed to transforming themselves digitally are pushed into it. 2021 will be the Australia Business Phone Database deadline for this change; For this reason, after the success of its previous webinars , t2ó organized a new webinar last Thursday in which Xosé María Cid , Head of Process and Integration Services of the company, shared with viewers the guidelines to implement a marketing automation strategy .
A meeting in which Xosé revealed what are the basic guidelines for working on a marketing automation strategy, but not only from a technological point of view, but Xosé showed us all the processes that this strategy implies; the steps to follow, what tools to choose to carry it out and, from there, establish the actions that must be involved and the agents that must be present in this process.
To begin, Xosé explained that marketing automation is a strategy that is based on data that, through technology, allow orchestrate, automate and personalize content.
At the company level, Xosé noted that this strategy involves an investment that, in the case of large companies, can be high and, therefore, requires the participation of all stakeholders. “The entire life cycle of the customer must be involved, to provide them with relevant experiences,” he said.
In addition we also understood what marketing automation is NOT. “It does not mean buying a tool.