and maintenance company. Today, it already offers a full range of maintenance products and accessories to help clean and care for your home . Through efficiency and quality, the brand has tried to transmit its values in the products it offers.
This summer, Starwax has launched its new brand signature “As obsessive as you” that continued in this line that we discussed and in November it has opted for a striking action in the eyes of the spectator with which it has presented its new cleaning products. In this way, with an eye on a strange 2020 for everyone, the brand has decided that it is time to make the leap to the high-end with hyper-specialized and perfectionist products .
All these products have been presented in a campaign carried out by Buzzman that has uk phone directory search by number been implemented nationally in France . Humor has been the key element for the launch of the campaign , where you can see the powerful descaling agent that “removes lime” or the disinfectant that “kills only 99.9% of bacteria and viruses . ”
The message has been launched abroad to get the consumer’s smile from the street. In addition, in certain advertisements, the user should be careful, because in one of these messages the brand kindly asks him to remove his shoes before looking at the poster in which a parquet cleaning product appears.
Branding reaches far beyond traditional sectors The branding is one of the most used strategies among companies when building their image marc to, because it is very effective to reach the hearts of consumers because it involves actions related to the purpose, brand values and positioning that strengthen the relationship between the brand and consumers and influence their purchasing decisions.
There are many brands that have been working on their branding for years; A clear UK Phone Number Database example of this is Coca-Cola , which thanks to this strategy has managed to build a brand image that is strengthened and recognized throughout the world: however, despite the effectiveness that this technique has shown, there are many sectors that They still do not pay attention to their brand image, until a company arrives that begins to work on it, becoming a pioneer in the sector , as has happened with Higea CBD.