amounted to 49,000 million euros compared to 33,000 million that were registered in the previous year . A figure that is understood with the greatest increase in online shopping in all sectors due to the impossibility and later the fear of leaving our homes. In this way, the luxury sector sees in e-commerce an opportunity to improve the data of its industry , but also a challenge for all those brands that currently operate offline and will have to adapt this shopping experience to new trends digital.
This change will be fully reflected by 2030, a decade for luxury brands to adapt mobile no database free their mechanisms to the digital world . This is confirmed by the study presented by Brain & Company, where it is also stated that the luxury industry will evolve to the market of cultural and creative excellence. COVID-19 has forced luxury brands to be brave and innovative so that the drastic changes we are facing do not take them by surprise.
As a final conclusion, the consulting firm ensures that the challenge of change will be different depending on the sector. In fact, his bet on those who will have it easier is for the automotive market, art, alcoholic beverages and luxury jets and yachts . There are still a few years to discover if this perception is fulfilled or not, although you can learn more about this market through information on the democratization of luxury brands . Marcos Martín, Digital Business Director at PS21
Marcos Martín (Palma de Mallorca, 1985) joins PS21 as Digital Business Director to support the main clients and promote the agency’s digital division. Graduated in Journalism and Advertising and Public Relations from the Complutense University of Madrid and Rey Juan Carlos USA B2B List University respectively, Marcos has developed his career in agencies such as Ogilvy, Isobar, MRM / McCann, HABITANT / DDB and TBWA and worked for clients such as Diageo, MINI, Adidas, Mastercard, Campofrío, BBVA or PlayStation.