of Covid-19, the importance of focusing on customer well-being has increased . Likewise, the same percentage considers that the need to improve existing phone number contact list services has grown during the crisis.
Paradoxically, only 48% are solving the problem of the financial well-being of customers and an even smaller percentage (43%) invest in omnichannel services.
Achieving Growth Goals at Scale Requires Intelligent Automation
“As personalized experiences become the norm in other industries, customer demand to improve financial experiences is driving industry change,” they say from Salesforce. In Spain, 83% of the industry leaders believe that autonomous finance will soon be essential ; and 92% of financial service providers agree that the most advanced in this initiative will achieve a competitive advantage.
“We will be together again”: Banco Santander’s emotional campaign to promote its One USA B2B List Iberia Plus account
A few weeks ago, the new alliance between Banco Santander and the airline Iberia was announced through the new Santander One Iberia Plus account .
This plan combines the advantages of financial services with exclusive offers, avios and rewards to be able to travel and fly. In order to promote this new product and from the perspective of encouraging air travel as soon as the health crisis allows it, Banco Santander has launched an emotional national campaign with El Laboratorio .