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In Spain, during the first half of 2020, restrictions due to the health crisis

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In Spain, during the first half of 2020, restrictions due to the health crisis

In Spain, during the first half of 2020, restrictions due to the health crisis cost the sector usa any phone number losses of 44% of its turnover (-7,000 million euros compared to the same period in 2019). In parallel, the delivery of food and beverages increased; which softened the drop in consumption (-4.1%), but not decisively.

Later, with the arrival of the de-escalation and the summer season; the consumer reactivated his habits of consumption outside the home until planting the fall in -24.9% with respect to the previous year; excluding, yes, the nightlife industry.

Delivery, an emerging but hopeful trend The delivery is still an emerging sector in Europe; especially if we compare it with other points on the globe. While in South Korea it is implemented by 99% among those under 50 years of age; and in Brazil or China it reaches more than 80%, in Spain, the United Kingdom and France we speak of 37%, 36% and 44% respectively.

However, its potential to control the decline of the sector (-35% in current total perspective) and its huge recruitment of supporters during the lockdown (more than 2.2 million consumers) augur that this trend is here to stay . In fact, during this second wave we are talking about USA Phone Number Database growth records of + 85% (in the case of delivery) and + 60% (in the case of takeaway).

Regarding the forecasts for the end of the year, Kantar affirms that “during this year we have learned that the Spanish individual stops consuming in the OOH environment by obligation, due to the restrictive measures imposed; once these measures are lifted, he returns massively and quickly to consuming outside the home. So everything will depend on how the second wave evolves and the restrictions that are decreed.

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