by 6 percentage points since the last study in 2017. The same decrease had the tendency to access previous content from illegal sources (10%) for the same period.
Increase payment for protected content
During the list of china mobile phone company last year, 42% of Europeans and 54% of Spaniards have paid to access, download or reproduce content protected by copyright from a legal service . These figures translate into a growth of 17 and 10 percentage points respectively with respect to the data of the last study.
Probably, this rise has a lot to do with the rise of streaming platforms such as Netflix or HBO , the enrichment of their catalogs and the competitiveness of their prices. In fact, 89% of those surveyed indicate that, if the price were reasonable, they would prefer to access all content legally.
Do we understand the concept of IP (Intellectual Property?)
8 out of 10 Europeans have a good understanding of the concept of IP. The study also reflects China Phone Number Database that the greater the knowledge about the concept, the lower the propensity to buy counterfeits or download illegal content.
A similar correlation exists among those who do participate in these scams: 30% of Europeans who intentionally accessed pirated content online also bought counterfeit products.
EUIPO Executive Director Christian Archambeau comments: “Today, the number of Europeans who could say that intellectual property supports artists and creators is twice as many as three years ago . This data sends a powerful message to legislators, and shows the importance of raising public awareness about the value of intellectual property ”.