still high, although slightly lower than in previous years. The coronavirus pandemic has significantly affected shopping behavior in view of the Christmas season, according to the report, and these changes will continue in the coming months. In fact, in Spain around 80% of consumers affirm that the coronavirus crisis has influenced their purchasing behavior .
Some of the changes germany phone number free caused by the pandemic lie in a greater boom in online commerce when it comes to safer purchases, security (31% will only buy through this channel) and local purchases , the advance of Christmas purchases during Black Friday with the in order to save and increase interest in sustainable products . Electronics (71%), fashion (50%) and small appliances (46%) are the most desired categories.
According to forecasts, Spaniards will spend more on Black Friday and Cyber Monday than in the rest of the sales , and most of them would buy earlier if Black Friday and Cyber Monday were anticipated.
The popularity of Black Friday extends to other countries. In Spain, Germany, the Netherlands, Sweden, the United Kingdom and the United Arab Germany Phone Number Database Emirates , 100% of the consumers surveyed are familiar with Black Friday , and in the case of China and Australia the figure stands at 87% and 84 %, respectively.
As for Cyber Monday , in all countries except Saudi Arabia, Turkey and China – where Singles’ Day is most popular – most consumers are aware of the event.