«Biscuits and Gum» division.
Acquiring the new content production account from Mondelez Mediamonks and parent company S4 Capital are true to their ambitious growth strategy
“Our new content production partners will deliver simple and agile solutions that bring german phone number format together the best of creativity, media and technology to our portfolio of global and local brands,” explains Martin Renaud, Executive Vice President & Chief Marketing Officer of Mondelez International.
“We are impressed by the capabilities our partners bring to the table. The production model we have designed enables relevant strategic initiatives and simultaneously the scale and distribution of purpose-oriented content on the right platforms, ”adds Meghan Johnson, Agency Ecosystem Leader at Mondelez International.
For Mediamonks , which is part of Martin Sorrell’s S4 Capital conglomerate, the tie-in to Mondelez’s content production account is a huge success.
Recently, during the presentation of the latest quarterly results of S4 Capital , Sorrell emphasized that his company had ambitions to acquire 20 large international accounts with a volume of more than 20 million dollars. For now, S4 Capital has already achieved 4 of those large accounts thanks to its collaboration with Google, BMW / Mini, a technology company that prefers to remain anonymous and now also Mondelez. ‘Silence is violence’: Beats’ new message for its activist-laden commercial A commercial loaded with activism for social justice , this is the new campaign launched by the Beats headphone brand with the aim of making society reflect.
It all started with a short film about the hypocrisy of loving black culture but then marginalizing the community . Hence the campaign formed by several spots that brings together different talents of Generation Z to launch their message.