Singaporeans pose gracefully in front of the camera in garments from the ‘Efterträda’ collection (which means ‘succeed’ in Swedish).
IKEA Style for all The Italy Phone Number List pieces that are part of this collection sport the IKEA logo as the main attraction and also the barcode of the best-selling item in the stores of the Swedish furniture manufacturer: the legendary “Billy” shelf.
TBWA \ Singapore , the agency that initialed the campaign, recruited the models in Chinatown and ended up staring at a large bunch of Singaporeans over 70 who exude style in a surprisingly natural way.
The models chosen by Italy Phone Number Database the agency were then invited to wear the garments from the “Efterträda” collection in accordance with their own stylistic canons . And Singapore-based photographers Jang and Kevin later produced a lookbook clearly inspired by street fashion.