from the 90s, karaoke, sequins and, of course, the classic retro garments signed by Gucci, such as huge rounded glasses and dresses and jackets with striking geometric prints. What will Black Friday be like this year? On November 27 this year is celebrated Black Friday, a very important date that is the starting signal for Christmas shopping with juicy discounts but, in the middle of a pandemic, what will this Black Friday be like?
Although the online channel is increasingly chosen by consumers for their purchases on key dates such as Black Friday, we have seen how its popularity has increased even more during the months of confinement and it seems that this boom remains in the new normal. .
According to the united kingdom cell phone number Essentials study by Ipsos , 44% of Spaniards say they buy more online now than before the coronavirus. Even so, half of the population continues to shop in physical stores. The need to touch, to see the products live, to try them, to live and enjoy the experience, make the physical channel continue to be very attractive for the majority of consumers.
But all this collides with the reality in which we currently live, where mobility restrictions and preventive measures govern our lives, without forgetting the fear of contagion and the perceived risk of buying in the physical store, where it is avoided to the maximum contact, not only with people but with products. Only 33% of Spaniards currently try on clothes and shoes in stores , the second European country that does so the least, behind only the United Kingdom (12%).
How then will this context affect Black Friday? Will it really be very different from other years? Let’s see it…
As we all know, Black Friday is originally from the United States and takes place the day after Thanksgiving. In Spain it has been celebrated for 8 years (source: Levante ) and many businesses tend to extend their UK Phone Number Database offers during the week in which Black Friday takes place (between November 23 and 29). However, this year, department stores are advancing their Black Friday offers even further , with the aim of attracting more customers and boosting their spending.