If adults could recover for an instant the overflowing imagination that they owned when they were children, the world would definitely be a more joyous place and to some extent alien to hardship. The smallest of the house are, after all, capable of daydreaming about phenomenal adventures that actually spring from the most mundane environments. Wouldn’t we have been a little happier with the exultant imaginations of the children next to us during the confinement under the coronavirus ? Probably. Perhaps this is why Fisher-Price explores the beatific ability of children to escape the gloomy and tedious reality in an advertisement where children are able to see funny toys in the seemingly more bland objects.
The spot, which bears the signature of the Wieden + Kennedy Portland agency , shows how objects from everyday life take on an extraordinarily exciting Canada Business Phone List patina when viewed through the eyes of a child. If you do not see the embedded video correctly, click here In this way, a broom turns into a guitar , a hairbrush turns into a microphone, a banana turns into a telephone, and a hose turns into a coiled snake. Beyond the spot, christened “See Toys Everywhere”, the new campaign of the Mattel subsidiary includes a series of posts for Instagram that drink the same spirit as the ad and show ordinary objects packed as if they were attractive toys.
With its Fisher-Price campaign, it aims to remind the viewer that toys are actually everywhere and that it is only a matter of putting imagination into the matter Usa B2B List to enjoy playing (almost with anything). The campaign is part of Fisher-Price’s “Let’s Be Kids” initiative in which the celebrated toy brand celebrates the world as children see it and invites adults to go back to their childhood. Do not miss anything from MarketingDirecto.com and join our Telegram t.me/MarketingDirecto Topics
MattelWieden + Kennedy