professionals from around the world and on five continents. The COVID-19 crisis has been the main topic of the study, one more to continue in the exploration of the whereabouts to which the new normal will take us. Participants are from both B2B and B2B2C companies and the regions of North America, Asia-Pacific, Europe, Middle East and Africa have been analyzed. Spain is part of this study, as we have already mentioned.
The Salesforce Findings Retool Tactics Since the first human being decided to get something in exchange for another element of his property, needs Estonia Business Email List have changed and have been modified in parallel with the times we live in. Sales strategies have evolved in response to these needs and with COVID-19 it was not going to be any different. The pandemic has caused the circumstances that prompted us to buy to be altered faster than we anticipated.
As a result, 78% of sales representatives in Spain say that they have had to adapt quickly to new ways of selling . On the other hand, 56% expect their role to change permanently as a result of current economic trends. Reinvention is a key role in these times of crisis, where looking for new tools becomes almost essential to face the new scenario.
The growing importance of sales The role of sales operations has been the great hero and savior of businesses during the pandemic . Professionals in the sector have realized, thanks to the Coronavirus, the importance of good communication. Fact that reflects the figures, since 86% of sales representatives in Spain indicate that operations are increasingly strategic.
We are facing a time of change and, consequently, the standards that we came to meet have become obsolete. The rules of the game have changed almost as much as our way of consuming, so adapting to this new reality is Estonia Business Email Database essential to continue in the market . Thus, operational efficiency and decision-making based on data has been the objective of large and small companies, who want to take greater advantage of the advantages that the digital world offers them. From now on the data is not only used to support the strategy, but has gone on to define it.