” If you have a great network that connects your life, it usually turns out well “. The keys that set the pace of the advertising sector according to Jaime López Francos, President of Dentsu Media & Performance 2020 is being a year full of challenges and the advertising sector is no stranger to them.
According to InfoAdex, in the first nine months of the year, advertising investment fell by 22.2% . Despite the fact that the last months of the year present more favorable figures, undoubtedly brands, agencies uae telephone directory search by phone number and media must face endless challenges, which go through adapting to the new normal that now marks the rhythm of our lives and the new ones. consumer needs.
But in addition to challenges, 2020 is also full of learnings. And so Jaime López Francos, President of Dentsu Media & Performance , assures us in an interview with La Vanguardia . For López Francos, although teleworking -which the group took on at the end of February- works,
it is a complement, and during these months he has learned to understand even more the importance of presence . «Our work is about skin, about sensations, about creativity. We need to be with the people. Continue, always respecting all precautions, with face-to-face meetings, lunches, and meals. Face-to-face treatment defines our business«, Assures the medium. Currently, the company combines teleworking and presence.
Coexistence between specialist and integrator profiles For professionals, one UAE Phone Number Database of the keys to dealing with the needs of the advertising sector today – not only those derived from the pandemic, but those that have arisen in recent years with the digital transformation – is the «coexistence between specialist and generalist profiles or integrators ».