step”, as well as the achievement of the KPIs set by your strategy, be they conversion, brand recognition, interaction, etc. All this based on three fundamental aspects:
– A simple interface, type “drag & drop”, which makes it easy to drag and drop each element or creativity to define your strategy.
– Design a tour intelligently, based on the interests of your audience.
– The application of the german phone number example most relevant insights, which guarantee to reach the audience when they are most receptive to converting their interest into an acquisition.
Canvas for the Consumer Journey Design and visualize your consumer journey in a simple way , with a gesture as common as drag and drop to define or modify what you consider most appropriate to reach your audiences, in any format or channel at each point of the process. Visualize all the points of the consumer journey and try different ways to reach them at each of those points.
Audience value tool It was necessary to reinvent the way of analyzing audiences. With illumin, the aim is to help discover points of interest that allow you to better choose the content and creatives launched, giving China Phone Number Database priority to the most suitable ones to achieve a conversion. Illumin facilitates the necessary experimentation with different routes, in which the professionals check which is the best plan to invest. The goal is for the advertiser to optimize their investment by reaching out to really interested audiences at the sweet spot of their consumer journey.
Visualization of the effectiveness of the media mix In each step of this journey, agency and advertiser professionals will see and understand how their investment has performed in 100% of the audience reached. The illumin platform provides the necessary insights to identify the means in which investment will be more efficient, at each point of the consumer’s journey, thus offering a greater return for the brand.