amazon deals banner black november at mediamarkt Image:
This is the first peculiarity that is observed this year compared to others, it has gone from offers that lasted a week to almost a month. This strategy residential phone numbers england responds, on the one hand, to taking advantage of a date when practically everyone makes a purchase to recover the losses of this year. 88% of those surveyed in the Ipsos What & Why Community said they were going to buy something on Black Friday.
And on the other hand, the extension in time also responds to a new need demanded by the consumer who prefers to make their purchases in the physical channel, having more days to make their purchases, capacity , crowds are better controlled , which contributes security and control of the risk assumed by the consumer when going to the offline channel.
ipsos black friday graphic However, it seems that the purchase intention of the majority of those consulted is to make their purchases during the week in which Black Friday takes place, from November 23 to 29 , mainly through Amazon and the online channels of the English Court and MediaMarkt.
graphic about ipsos online brands
Another difference this year is what we are going to buy. Although it is no surprise that most people go shopping for clothes, it is always the star category of UK Phone Number Database Black Friday (source: Criteo ), this year there is a difference and that is that the type of clothes we will buy responds to the needs again current, where comfortable and sports clothing is above other types of clothing . The resignification of sport after the confinement of March has made sportswear the star gift of Christmas this year.