Non-fiction interactive social networks, Native Interaction Social Networks), S. Web Interactivas (Interactive Webs), Videogames (Videogame for PC, Videogame consoles, Other videogame platforms), Mobile ( Mobile applications), Other devices (Interaction with other devices).
Juanmi Lapido was one of those responsible for introducing FOCO on the web and showed how the guide is structured within the BCMA microsite. Here are 5 large categories and within each one, the definition of each format and an example that explains it . Lapido highlighted the liveliness of the page as it was updated every day, while inviting anyone who found a format or an example to send it to the email firstname.lastname@example.org.
Iván Ramos continued this presentation with the review of some examples and curiosities that can be found in FOCO while remembering that these examples will be classified in national, international and / or historical cases .
For his part, Markos García was in charge of summarizing what FOCO is and what is not . He made it clear that it is a guide to understand Branded Content through its multiple formats and illustrated in more than 200 examples and, although it is a complete guide,
it is still simple. García’s emphasis was placed above all on explaining that it is not a search for examples, but a tool to encourage brands to make Branded Content . Publicis Groupe reveals the keys to achieving effective communication in the presentation of its Mass2One study has organized this morning an event to present the Mass2One studyon the strategic balance to achieve communication efficiency.
An event presented by Xabier Olazábal, Co-Charmain of Publicis Groupe in Spain, and Miguel Gomis , Head of Brand Strategy at Publicis Communications, in which Ricardo Molero , Head of Digital Investement & Programmatic & Paid Social at Publicis Media, César participated Valencoso , Consumer Insights Consulting Director at Kantar, Miguel Justribó , Chief Purpose Officer Food Delivery Brands, Tomás Navarro, Chief Strategy Officer Publicis Communications, Miguel Ángel Furones, Honorary President of Publicis Groupe and Esther Morell , Creative & Social Marketing Manager at Samsung.