markets expected to last well into 2021, the ‘at home’ lifestyle will continue to be a driver of change and potentially offer new opportunities, such as media at home, including games and various forms of television. For brands, this means discovering where and how to become a welcome part of our life at home.
Succeed on the closed web Third-party cookies are on the brink of obsolescence , as a result of regulatory pressures and unilateral actions from companies like Apple and Google. This gives even more power to major ‘walled buy uk mobile number gardens’ like Amazon and Alibaba, while also increasing their share of ad spend. With digital advertising dominated by a small number of media platforms , marketers are faced with the daunting task of managing their activity through those garden walls.
Structuring for volatility Businesses will continue to suffer disruptions in 2021, with ongoing COVID-19 turmoil, a severe economic downturn and, in some markets, ongoing protests ranging from ‘Black Lives Matter’ to anti-vaccines. For some marketers, this will be an opportunity as they will be able to lead the response to a volatile market and help transform their businesses.
Find a blank in wellness Health and well-being will continue to be at the center of attention, as reconstruction begins after the pandemic . A growing range of brands is moving into this space, adapting to address emerging consumer priorities around physical and mental well-being. As healthcare becomes more digital, as the study points out , brands must carefully consider their offerings to ensure inclusiveness and trust. Good Rebels expands its creative team with two new signings The Good Rebels creative team , led by Juan Fran Vaquero, is reinforced with two new additions that will serve clients from the Madrid, Barcelona and Brighton offices.
María José Zapata graduated in Advertising from La Colegiatura Colombiana de Medellín (Colombia), holds a Master’s degree in Advertising Creativity from Coco School and a postgraduate degree in Art Direction UK Phone Number Database for fashion and luxury brands from IED Madrid. She has worked in Colombian agencies such as Melborp, where she works as a graphic creative for national brands such as Dislicores and Ruta N.