the most important thing is to know the context in which we operate: “currently there is a brutal uncertainty that is affecting all markets, there is atrocious competitiveness. Faced with this scenario, the survival what is a uk mobile number of companies arises, which need, on the one hand, to monetize their activity and, on the other hand, the survival of the users themselves, who further rationalize their purchases. Faced with this paradigm, the dilemma arises about how to survive and how to adapt to the situation in which we live, which is also the responsibility of companies, he explains.
Mass2One esther morell The second question on this block has been whether it is possible to make a brand from the product . For Furones, emotion can be created from the product, and it disagrees with the general idea that the brand is image and the product is sales.
“Every time a new medium emerges, two things happen: on the one hand, the media themselves relocate, but with the advent of digital, what is truly revolutionary is that the consumer has also relocated , which with the arrival of the internet has greater information at your fingertips, so that brand responsibility falls on the side of the medium and the advertiser, which alters everything. Thus, the advertiser’s budget is no longer intended solely for brand building, but also for the sale of the product, “he says.
Very much in agreement with these statements, Morell has shown that he believes that UK Phone Number Database brands are the benchmark that give value and personality to the product you buy, and that people are moved by emotions. However, the expert recalled the importance of understanding where we are and the need for brands to adapt: “Here is the question of priority. In this situation, the short term is more important and we should learn to communicate through the product and not miss the opportunity to transmit brand values, “he reveals.
“We should learn to communicate through the product and not miss the opportunity to transmit brand values”