This generation forms the basis of the new consumer who has a new behavior: the prosumer (Professional Consumer). It is a generation of new clients who know much more what they want, how they want it and how much they are willing to invest. A much more expert consumer, who has a tendency to buy from mobile devices, buys online and has the ability to compare prices, product benefits online in seconds. The generation of immediacy, of “now”.
He is a much more emotional consumer, who is guided by emotions, sensations, vibrations and by VALS (Values and Lifestyles) rather than by product residential phone numbers england technical characteristics. A consumer who is guided more by the heart than by reason. A consumer who wants to associate with brands, for the values they give off and less for the advertising they spread. This client is not going to tolerate mass marketing, who is treated as a group or mass, who is known from a powerpoint, he needs to feel special, unique and is looking for personalized messages, adapted and customized exclusively for him.
Similarly, you are a consumer who does not want to be part of disruptive marketing. Until recently, marketing as we knew it was an interrupting science: we were reading a newspaper and we were interrupted with an advertisement page, we were listening to the radio, watching TV UK Phone Number Database and the same thing happened. But this generation of new consumers is not willing to be interrupted. As companies we must not interrupt the conversations of our clients, on the contrary, we must make them part of them, create conversations that are interesting to our clients so that they want to be part of them.
Everything has changed, and companies that take too long to react to this change, I fear they will be doomed to disappear or run after a train that is going tremendously fast.